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Jenner’s 1st recall marketing campaign week: Advert, interviews, insurance policies


Caitlyn Jenner discovered this week that operating for governor is trickier than showing on actuality tv.

Throughout her first main tv interview — an on-air embrace on the Fox Information “Hannity” present Wednesday — Jenner lamented {that a} good friend is leaving California as a result of he hates seeing “the homeless” when he walks down the road. She was interviewed in her personal airplane hangar. The good friend has one, too. However he’s packing it up for a transfer to Sedona, Ariz.

When requested by TMZ on Sunday whether or not trans ladies needs to be allowed to compete in sports activities, the 71-year-old mentioned “it simply isn’t truthful. And we’ve got to guard ladies’ sports activities in our colleges.” But the transgender Olympic athlete has competed in girls’s golf tournaments, particularly the LPGA Tour‘s ANA Inspiration match in Rancho Mirage.

Jenner didn’t reply when requested concerning the LPGA match throughout an interview with The Occasions on Thursday. A marketing campaign aide ended the interview and later responded to a follow-up query despatched by electronic mail: “Caitlyn was enjoying in a charity match with LPGA professionals the place everybody was enjoying from the identical tee. It’s disappointing some need to use a charity occasion in a political method.”

Jenner introduced April 23 that she was coming into the race to unseat Gov. Gavin Newsom in the approaching recall election, however this was the Republican’s first week actively campaigning. She gave three main interviews — to conservative commentator Sean Hannity, CNN and the Los Angeles Occasions. She launched her first advert. And he or she beefed up her marketing campaign web site.

Jenner and her marketing campaign workers are struggling to maneuver past the OMG section of her candidacy — OMG, one other celeb politician! OMG, a transgender girl operating for workplace! They need to discuss coverage, hash out the large issues dealing with this huge state and inform voters how the candidate would work to resolve them.

In the 2003 recall, with 135 gubernatorial hopefuls of various fame, solely Arnold Schwarzenegger managed to hitch celeb to substance with any success. And that’s as a result of the previous Mr. Universe/Conan/Terminator had spent the earlier yr campaigning statewide for Proposition 49, a measure to extend funding for before- and after-school applications. It was his first political victory.

“The 4 candidates who ended up with greater than 1% of the vote [in the 2003 recall] all had some involvement within the statewide election the yr earlier than,” mentioned Mark Baldassare, president of the Public Coverage Institute of California.

Proposition 49, Baldassare mentioned, gave Schwarzenegger “not simply the publicity however the alternative to search out out what the scale of the state was and the totally different media markets and what the difficulties had been and how you can spend his time and power.”

Jenner explicated her new life as a trans girl over two seasons on E! in a documentary collection known as “I Am Cait.” Her political activism has centered on LGBTQ points.

Her advert, launched Tuesday, gained’t be a lot assist shifting Jenner past celeb and questions of gender. On the sort-of substantive aspect, it’s superbly performed, three minutes lengthy and full of scenes of what Jenner sees as California’s former glory posting up towards a dystopian view of homeless encampments, closed colleges and shuttered companies all compliments of Newsom.

Nevertheless it begins with the peerlessly coiffed and manicured candidate looking by her Malibu residence for the gold medal she gained as a decathlon champion within the 1976 Olympics. There’s video of Jenner, triumphant, crossing the end line, and present-day of the candidate, lengthy hair blowing within the breeze, staring throughout California’s golden foothills.

Till Tuesday, all you could possibly do on her marketing campaign web site was purchase “Caitlyn for California” swag — beer cozies, wine glasses, tees and extra — or donate to her nascent run for workplace. Now it boasts a listing of “options” to what ails California. They’re quick on element and resemble these posted by her three Republican rivals: businessman John Cox, former Rep. Doug Ose and former San Diego Mayor Kevin Faulconer.

Talking with The Occasions on Thursday, Jenner fleshed out a few of her proposals on governing the fifth largest economic system on the planet.

On her web site, Jenner guarantees that, as governor, she would “veto any tax will increase. Interval.” However the state Legislature has a veto-proof Democratic majority. Jenner acknowledged that chopping taxes in a deep-blue state like California “can be very powerful, however it may be performed.”

“As governor, I can not decrease taxes. I can’t, say, write a invoice, decrease taxes,” she mentioned. However she famous that “we’ve got a couple of $16-billion surplus thus far this yr. Within the state. Individuals don’t understand that. There may be loads of income there. Perhaps we’ve got to offer again, give that again, to among the individuals who paid into it, to offer them a bit of little bit of aid. That’s No. 1. I can do one thing like that.”

On Wednesday on the Fox Information “Hannity” present, she mentioned that, as governor, she would construct the border wall with Mexico to cease unlawful immigration.

“I’m all for the wall,” she advised the supportive host. “I’d safe the wall. We will’t have a state — we are able to’t have a rustic and not using a safe wall.”

However on Thursday, when requested by The Occasions how she would get the wall constructed — it’s underneath federal jurisdiction, not state — she ignored the query and pivoted to the pandemic.

“To begin with, I believe crucial factor proper now could be to open this state up,” she mentioned. She blamed Newsom for doing a “horrible job” of ending the state’s lockdowns. And he or she lauded Florida for the way in which it dealt with the pandemic.

“Disney World in Orlando, Florida, opened up final July, 9 months in the past,” she mentioned. “Disneyland, in Anaheim, opened up final week. Simply assume, in that nine-month interval, all the roles that had been misplaced within the Anaheim space.”

She mentioned California officers “may have opened issues up safely a lot faster, notably the colleges. That’s the No. 1 factor. We have now saved these colleges closed for a yr. The influence that it’s going to have on these youngsters goes to final them the remainder of their life. And that by no means needed to occur.”

Jenner obtained her second shot of the COVID-19 vaccine a couple of week in the past and mentioned she is a whole-hearted vaccine supporter. When requested how she would persuade those that are hesitant about being inoculated, she demurred.

“It’s a private selection,” Jenner mentioned. “It’s your medical historical past. It’s your determination. I don’t need authorities getting concerned. We’ve performed an incredible job of getting vaccines obtainable to individuals, and it’s so easy to do. Nevertheless it’s your determination and no one else’s.”

Jenner mentioned her first week of lively campaigning has been “a bit hectic, however excellent.” And, whereas she questioned how individuals would reply to her candidacy, she mentioned, what she has seen thus far has been overwhelmingly optimistic.

“California has by no means even had a lady governor,” she mentioned. And “right here I’m, little Caitlyn. I’ve lived my life authentically for the final six years. I’ve by no means been happier. Issues have by no means been higher. And I by no means may have performed this in my outdated life.”

It was a subject she additionally broached through the Hannity interview Wednesday.

“You mentioned to me that Bruce Jenner couldn’t be doing this, what you as Caitlyn Jenner are doing, which means operating for governor,” Hannity mentioned, organising his ultimate query. “What did you imply by that?”

Jenner sighed. Paused. And tiptoed right into a three-minute monologue about God and household, secrets and techniques and lies, concerning the issues that held her again and the hope she has for the longer term.

“Whenever you cope with gender dysphoria, it impacts you your entire life,” she started. “I imply, you’re a bit of child, you’re questioning – I grew up within the ’50s and ’60s, and no one knew what it was, there wasn’t even a reputation.

“And so, my entire life I struggled with this concern,” she mentioned. “I snuck round. I wasn’t sincere with myself — a variety of occasions not sincere with different individuals. … I could be myself now — I couldn’t do it earlier than, as a result of I had too many secrets and techniques.”

She talked about sitting down together with her pastor, about struggling to grasp why God had put her, a lady, in a person’s physique, about what her function was on this earth, about whether or not she was doing the proper factor. These questions, she mentioned, had been “all the time in my coronary heart.”

“After lengthy thought, I mentioned: ‘You realize what? At this level in my life, my children are raised, all people’s high quality. Perhaps it’s time I care for myself,’” she advised Hannity.

“As a result of, when that day comes, and also you go as much as the Pearly Gates, and also you’re strolling up the steps, and also you’re seeing God in entrance of you, and also you simply ask that query: ‘Did I do a superb job? Did I do the proper factor?’ And simply hope he says, ‘Hey, come on in.’”



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